DISCOVER
OUR COMMUNICATION

Our communication strategy has the purpose of giving visibility, through the Renaissance project, to the ecological issue which we are facing, the problems that our bad consumption habits generate.

Our action focuses on employment and social inclusion issues that can be optimized. We will ensure to value the essential support of our patrons.

OUR PRINCIPALS

COMMUNICATION AXES

AXES OF COMMUNICATION

By re-using good fabrics already produced , we avoid the waste of natural resources and contribute to the conservation of our planet.

France is known throughout the world for its big expertise in haute couture. We will pass on this quality of know-how to the new generations.

the fashion industry is polluting our planet. LUXURY, which is a minor contributor to pollution, compared to fast fashion, could contribute to reduce pollution by example. To remain elegant, we must create new ways of producing and consuming fashion.

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CONTENT AND PLATFORMS
OF DIFFUSION

CONTENT AND PLATFORMS
OF DIFFUSION

Report and photos will document the path of the “rebirth clothing” process from the ambassadors closet, through the rebirth work in prisons and integration workshops.

Public and press relations professionals to communicate with media channels online and offline, the fashion/ economy magazines, and generalists newspapers.

A following up  campaign via social networks: Facebook, Linkedin and Instagram.

We will not only use our channel but also the channel Of our ambassadors who join  our cause and who already have an important community.

A crowdfunding campaign will also raise public awareness and create a committed community around our objective.