Our communication strategy has the purpose of giving visibility, through the Renaissance project, to the ecological issue which we are facing, the problems that our bad consumption habits generate.
Our action focuses on employment and social inclusion issues that can be optimized. We will ensure to value the essential support of our patrons.
By re-using good fabrics already produced , we avoid the waste of natural resources and contribute to the conservation of our planet.
France is known throughout the world for its big expertise in haute couture. We will pass on this quality of know-how to the new generations.
the fashion industry is polluting our planet. LUXURY, which is a minor contributor to pollution, compared to fast fashion, could contribute to reduce pollution by example. To remain elegant, we must create new ways of producing and consuming fashion.
Report and photos will document the path of the “rebirth clothing” process from the ambassadors closet, through the rebirth work in prisons and integration workshops.
A following up campaign via social networks: Facebook, Linkedin and Instagram.
A crowdfunding campaign will also raise public awareness and create a committed community around our objective.